Landing at Lightning in a Bottle, you’re greeted by the bright, clinking sound of hammers hitting stakes. The rugged fandom of EDM, those brave disciples of PLURR, prep for five days of camping: planting tents, hanging tapestries, and setting up for the 16th iteration of sweltering heat, loud music, and dance-till-you-drop setlists that will test their endurance and commitment to live electronic dance music. 

What started out as a couple of brothers planning a birthday party, evolved into a 20-year old independent business that has become a cultural staple at music festivals around the world.